Wednesday, 26 February 2014

Who Uses Social Media?

In May 2013, 74% of women were users of social networking sites, compared with 62% of men.

As of September 2013:
  • 71% of online adults use Facebook
  • 18% of online adults use Twitter
  • 17% use Instagram
  • 21% use Pinterest
  • 22% use LinkedIn
Pew Internet Project

In Social Media Examiner’s 2013 End of Year Report, marketers now place very high value on social media marketing:
  • 86% of marketers stated that social media is important for their business
  • 89% of marketers stated that increased exposure was the number one benefit of social media marketing
Read more

see Social Media Useage Survey

What is Social Media?

Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content."[2]

What are the ideological and technological foundations of web 2.0?

Web 2.0 sites allow users to do more than just retrieve information. Instead of merely 'reading', a user is invited to 'write' as well, or contribute to the content available to everyone in a user friendly way.
Wikipedia

 Traditional Media

Traditional media such as print publishing, TV, film and radio can be described as passive media,  authored and delivered as finished content package that accepts no further revision. The audience receives the package in it's completed form and passively digests whatever it contains. The reader may have thoughts about the content but these thoughts will have no effect on the package.

Web 2.0

Web 2.0 is dynamic and delivers an adaptable news feed that changes with circumstance. The content can be dynamic because it responds to a changing data feed, such as weather pages, tide times and energy feeds. Or the content can be dynamic because it adapts or reflects user interaction, this can be a simple as adding user comments or can be more complex such as Wikpedia which revises pages on user instruction.

Technology

Technology
What powers instagram
The shift from relational databases to unstructured data.

Authorised Content

Social Media platforms are walled gardens that can only be accessed by authorised users.

What are the potential advantages of using social media for the performance sector

What is Social Media?

Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content."[2]

Social Media platforms are walled gardens that can only be accessed by authorised users.

What are the ideological and technological foundations of web 2.0

Who Uses Social Media

In May 2013, 74% of women were users of social networking sites, compared with 62% of men.

As of September 2013:
  • 71% of online adults use Facebook
  • 18% of online adults use Twitter
  • 17% use Instagram
  • 21% use Pinterest
  • 22% use LinkedIn
Pew Internet Project

Who uses Social Media?

In Social Media Examiner’s 2013 End of Year Report, marketers now place very high value on social media marketing:
  • 86% of marketers stated that social media is important for their business
  • 89% of marketers stated that increased exposure was the number one benefit of social media marketing
Read more 

Why use Social Media?

There are over 24 million active Twitter users and over 33 million Facebook users in the UK. In any one day there are 500 million tweets worldwide and the number of daily Facebook users is growing at a rate of 25% each year.
Social media has the power to share a lot of information, instantly - it's low on cost and time but high on impact and value.
Arts Council England


Social Media Tools

Social Media as Marketing

Social Media is seen as important by marketing companies as a way of promoting brand recognition and by the Arts Council as a way of developing arts audiences. Companies are expected to develop their social media feeds as well as their websites. But what do social media platforms add to already existing marketing tools, such as brochures, posters, radio and televisions, how can you measure the impact of social media and what does it mean when fifty followers 'like' your article. Does this translate into new audiences?

Social Media as Art

Social Media is also a new medium and means for expressing ideas as well as advertising events. Artists have always experimented with new technology. The conceptual artist Don Celender experimented with the questionnaire in the seventies with books like “Opinions of Working People Concerning the Arts”. The New York Correspondence School experimented with the postal system as a way of communicating between artists and audience. How are theatre companies experimenting with Social Media as content?

Social Media is Pervasive

Web content can be accessed on mobile devices such as tablets, phone and e-readers. The audience can be anywhere. 15% of page views are seen on a mobile device http://www.netmarketshare.com/report.aspx?qprid=61

Social Media as Engagement

Social Media is defined by it's exchange of user generated content. How can Social Media complement the social engagement


Social Media as Fundraiser

How do performance companies use Social Media

  • marketing
  • participation and feedback
  • art
  • crowdfunding

Develop a  survey that collates the social media platforms that people use and their age. We can't collect any personal information
Which of these social platforms do you use?
Which email provider do you use

Bebo


Delicious
deviantART
Dropbox
Facebook
Flickr
Google+
Instagram
Last.fm
LinkedIn
myspace
Skype
SoundCloud
spotify
StumbleUpon
Tumblr
Twitter
Windows Live
Yahoo! Groups

Saturday, 8 February 2014

The Dandy & the Mute

New exhibition by Clare Thornton

The Dandy & the Mute at Oriel Myrddin, Carmarthen, Wales 11 Jan – 1 Mar 2014

A restrained flourish, a guarded flamboyance – competing tendencies at play.

Tuesday 11 February
Clare Thornton, artist: ‘Responding to Site’
Clare Thornton works within a conceptual craft framework exploring specific locations, libraries and archives to create new works for galleries, museums and other sites.

Catch up with all her latest news at https://twitter.com/ClareThornton