Who Uses Social Media?

In May 2013, 74% of women were users of social networking sites, compared with 62% of men.

As of September 2013:

• 71% of online adults use Facebook
• 18% of online adults use Twitter
• 17% use Instagram
• 21% use Pinterest
• 22% use LinkedIn

Pew Internet Project

In Social Media Examiner’s 2013 End of Year Report, marketers now place very high value on social media marketing:

• 86% of marketers stated that social media is important for their business
• 89% of marketers stated that increased exposure was the number one benefit of social media marketing

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see Social Media Useage Survey