In May 2013, 74% of women were users of social networking sites, compared with 62% of men.
As of September 2013:
- 71% of online adults use Facebook
- 18% of online adults use Twitter
- 17% use Instagram
- 21% use Pinterest
- 22% use LinkedIn
In Social Media Examiner’s 2013 End of Year Report, marketers now place very high value on social media marketing:
- 86% of marketers stated that social media is important for their business
- 89% of marketers stated that increased exposure was the number one benefit of social media marketing
see Social Media Useage Survey